Creativity and innovation: the Italian path towards a circular economy
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![News Ellen MacArthur](/documents/1514726/4186002/untitled.1496994988.png/af745694-a04f-bd2f-fdae-9a30eb5f4741?t=1596643725791)
A few days before the start of the G7 meeting on the environment, the connected events got under way on Tuesday 6 June 2017 with the conference on the circular economy organised by the Hera Group to present the 2016 Sustainability Report. The event was attended, among others, by Italian Environment Minister Gian Luca Galletti who underlined the importance of the circular economy in the fourth industrial revolution that we are experiencing, highlighting the crucial progress made by regions such as Emilia-Romagna. "Innovation" and "creativity" were the keywords during a morning that saw the top management of the company outline the Group's commitment to sustainability and the hard work it is carrying out with regard to 10 of the 17 objectives on the UN's 2030 Agenda. Many other influential names from the worlds of business, the institutions and research spoke at Hera to discuss the transition to increasingly sustainable development models. These included Enrico Giovannini, Professor of Economic Statistics at "Tor Vergata" University of Rome; Oscar Farinetti, creator and founder of Eataly; Catia Bastioli, CEO of Novamont, and Carlo Ratti, Director at the MIT Senseable City Lab.
They were preceded by Ellen MacArthur, also known for the foundation named after her, the most important and active organisation in the area of the circular economy at global level.