Hera Group: SCART parade to celebrate 25 years of Ecomondo
Gruppo Hera celebrated the 25th anniversary of Ecomondo with an original fashion show featuring 25 iconic outfits from their collection. The SCART project, known for its creative reuse, showcased the costumes worn by nonprofessional models at the Hall Sud pavilion and the Group's booth focused on "Design & Urban Design." The colorful fashion show took place at Ecomondo, the international exhibition for circular economy innovation. Twenty-five outfits were selected from SCART's extensive collection, and they were worn by 20 women and 5 men of different ages who represent the population interested in recycling. The showcased costumes included Fiorello's multicolored flower cloak, Carla Fracci and Samanta Togni's attire at the Teatro del Silenzio, and costumes worn by renowned sopranos performing with Andrea Bocelli. Additionally, the costumes had a special performance at the Group Hera's booth, which was entirely constructed using recycled materials in line with the SCART project. The exhibition space also included creative designs made from repurposed items such as truck and car mufflers, tires, and chemical containers. Notably, a wave-shaped installation made from plastic filaments and coordinated by the Design Lab of San Patrignano added a visually stunning element to the booth.
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