Hera: 'Change the Ending' for approx. 532 metric tons of bulky goods
News
Hera Custom Facet Publish Date
Custom Facet
Hera Custom Facet Publish Date
Category Facet
Custom Facet
Search Bar
Asset Publisher
![News Cambia il finale](/documents/1514726/4186002/CambiailFinale_2_.1494581867.png/b69ab61d-082c-9734-f0b2-b175c125c2e8?t=1596643724861)
6,324 collections in 2016 alone, the equivalent of over 751 tonnes of bulky goods collected, of which around 532 metric tons were sent for reuse: these are the important results achieved thanks to 'Change the Ending', the Hera service currently active in 82 municipalities in Emilia-Romagna and provided in collaboration with Last Minute Market and 20 local non-profit associations.
The initiative aims to give new life to bulky goods like furniture and domestic appliances, but also clothes and children's toys, which are second-hand but still usable, thus creating a virtuous and charitable reuse cycle in line with the principles of the circular economy. Its social value is amplified by the local non-profit organisations that are partners in the project: in 2016 alone the 20 NPO partners involved a total of 1,117 volunteers and made 360 socially-motivated job placements. In addition to this, there are also the environmental benefits: in fact, by promoting the reuse of items it is possible to extend their lifetimes, prevent waste production and combat the tipping of rubbish in public.
Change the Ending has proven to be a circular economy project that is capable of creating value from both an economic and social viewpoint, as demonstrated by its SROI index of 1.32: for every euro spent on the initiative, €1.32 is made.