Hera among the world's circular economy leaders: welcomed to the Ellen MacArthur Foundation's CE100 programme
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The results achieved by the multi-utility in favouring the transition towards a circular economy have once again been recognised, by this pre-competitive innovation programme which was established to enable organisations to develop new opportunities and realise their circular economy ambitions faster
In this sense, some crucial elements for Hera's entry within the CE100 include reaching well in advance the targets set by the EU across the areas served by the Group, its commitment in terms of energy efficiency with the target of a 5% reduction in consumption by 2020 and the exclusive use of renewable energy as of 2017, the Sant'Agata Bolognese biomethane project and a significant presence of organic waste recovery through biodigesters for renewable electricity production. Furthermore, the Group has now entered the sector of plastic recycling, with the recent acquisition of Aliplast, and promotes numerous projects for environmental education in schools alongside initiatives for waste reduction through reuse (Scart, Cambia il finale, Ciboamico and Farmacoamico, among others).
This recognition confirms and gives new impetus to a strategy which has long been in the works, thanks to which the Hera Group has progressively increased its commitment towards sustainability and a circular economy. Ultimately, it has allowed the Group to quantify - as of the 2016 Sustainability Report - the shared value produced, i.e. the amount of EBITDA generated by pursuing objectives that meet the priorities of the UN's 2030 Agenda (a figure that reached € 300 million in 2016, 33% of the total). Hera's commitment, already in line with EU objectives - reached and surpassed as regards a reduced use of landfills and packaging recycling - can now be seen on an international stage. It thus gains further breadth, qualifying this multi-utility as a protagonist in consolidating models of development that, along the lines set out by the CE100 programme, lead growth and environmental protection to converge.