Communicating sustainability on the web: The Hera Group is among the eight best companies in Italy
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The multiutility is an excellent example of the ".future" research of Lundquist, which evaluates sustainability and transparency strategy
![News lundquist_future_870](/documents/1514726/4185885/lundquist_future_870.1560148207.1563434959.jpg/3311c793-0ba5-da0d-2456-195f3236f86a?t=1595941274958)
For a company, attention to sustainability does not incorporate only the implementation of current and future practical actions, but also the way in which these initiatives are described, for example with stories, initiatives and poignant videos. Being sustainable has always been in the Hera Group's DNA. For this reason, the multiutility is in the top eight companies in Italy in terms of on-line communication of the theme of sustainability in the ".future" research of Lundquist, the study that takes into consideration the 100 biggest Italian companies.
In the Italian panorama, around twenty companies stand out for the practical and clear way in which they address the significant themes of sustainability and the attention reserved to users of digital channels. The Hera Group is among the six "Silver class" companies, alongside major names like Generali, Tim and Terna, which combine story-telling and involvement in their on-line communication.
In particular, the first section of the research conducted by Lundquist, called "Substance", evaluates the sustainability strategy and the transparency of communication. Indeed in this ".future" chapter, the Hera Group distinguished itself as an "excellent example", because it presents clear and detailed information relating to the sustainability strategy and the priority company issues, relating them to the priorities of the global agenda and business opportunities".
The most recent products, in terms of communication effectiveness, include the latest Sustainability Report of the Group, in which the contents focus on the creation of shared value, i.e. the multiutility's ability to meet the needs of the local area and tackle the challenges in terms of change geared towards sustainability. Furthermore, it is worth pointing out the new report of the Hera Group "Building the future together", dedicated to the initiatives in which the local community plays an active role, by creating a long-term relationship and a significant environmental impact.