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Hergoambiente, waste bin speaking

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Hergoambiente, waste bin speaking

Our 300,000 waste bins are talking. How? Thanks to a "tag" that always tells us where they are, how they are working and if they have been emptied. Find out more about the projects of HergoAmbiente, Hera Group's "smart" system to support waste management services.

What would a waste bin say if it could talk? Probably incredible stories of extraordinary everyday life. But above all, it could tell us some practical information: where it is, if it has been damaged and if the time has come to be emptied. We thought it was impossible to make our waste bins talk. But nothing is impossible when you want to provide a useful service to your local area.

Thanks to HergoAmbiente, the "intelligent" system designed and implemented by the Hera Group to support waste collection and street cleaning, we "tagged" each of the 300 thousand bins of our network, giving them a first name, a last name and a voice. By doing so, we can always be updated in real-time on any information concerning them, from where they are to how they are working, and when they were last emptied. 

With Hera, it's not just the waste bins talking. Thanks to HergoAmbiente's dedicated technologies and cutting-edge IT systems, we have also assigned a unique identity to all other assets, including vehicles, drop-off points, and plants, to locate them in space, organise their activities over time and evaluate the quality of the services we provide. 

It is an extraordinary opportunity at the service of local communities. HergoAmbiente thinks and works as a network, i.e. a network of people and devices interconnected with each other, able to govern all the processes through which its waste management services work: design, planning, operational planning, reporting management, field execution, reporting and... redesigning services, because the data analysis can always help to define and achieve new customized objectives.

What's our objective? To improve the quality, effectiveness and efficiency of services for the local area, optimising resources and ensuring real-time traceability of the waste we collect. A project, in short, the initiatives of which are part of the Hera Group's Utilities 4.0 plan, which is being extended every year with new ideas: in 2019, as part of the cassONetto Smarty smart waste bin project, we developed the innovative functionality that enables citizens to open the electronic waste disposal device using the "The Wasteologist" app, with NFC (Near Field Communication), without using their card.


In its waste management services, HergoAmbiente exponentially increases the value of available information by blending the contexts they are located in, geo-referencing them, connecting them together, and transforming them into a treasure trove of knowledge which can be promptly used to continuously improve the service provided to citizens. With a drastic reduction in data entry and data transmission errors.

Thanks to HergoAmbiente, in fact, it is possible to:

  • know and keep up to date on the number and position of waste containers in the service area and their condition (for example, to know if they have already been emptied and when);
  • seek continuous improvement in the design and operational scheduling of services;
  • track waste collection and street-sweeping  in a timely manner;
  • quickly and flexibly organise the workforce;
  • ensure the timely collection of information from the field sent at the end of the shift by Hera operators and subcontractors that are carrying out part of the services;
  • exactly determine the current "productivity" of a collection centre, a drop-off point or even of a single bin;
  • increase the efficiency of the service for the collection of bulky waste;
  • complement the flow of information from call centres and apps such as The Wasteologist, translating it into corresponding services to be performed;
  • produce reports aimed at carrying out precise analyses of our services, with a view to transparency towards citizens and institutions.

With HergoAmbiente it is now possible to know the real position of the bins in the local area, to know if they have already been emptied and when.


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A source of clean energy from sewers and wet waste: Biomethane

An investment of Euro 37 million. A plant that disposes of 100 thousand tonnes of organic waste produced by separate waste collection and another 35 thousand tonnes coming from green waste and pruning material. 

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Biodiesel has been developed also from used food oil

Fuel may also be extracted from vegetable oils. Used domestic vegetable oil (such as frying oil) which is recovered by multiutility services via roadside containers and drop-off points, is transformed into biodiesel, which in turn is used to fuel the vehicles used for urban waste collection.

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Bus fuel from trash: Hera's pilot project with "START"

To obtain clean energy to power Ravenna's buses by decomposing waste in landfills. 

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Data, the key to a smart future

From city to "smart city" thanks to data: with our detection systems we can monitor traffic trends, air quality and consumption of public parks. 

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Dialogue with the urban context for new energy: the Borgo Panigale cogeneration plant

District heating is already in itself a "sustainable" and environment-friendly solution, because it can guarantee better performance than traditional domestic boilers. In addition, the plant located in Borgo Panigale ensures lower emissions into the environment, more reliability and greater availability of energy. The system can heat the equivalent of 8,000 residential units. Currently, the turbines can produce 35,000 MWh of energy per year, almost twice as much as in the past.

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Ferrara, the city of "green" heat

What's Ferrara's green secret? It's underground, where a geothermal basin feeds its district heating system. The result? 87% of the thermal energy distributed in the city is "clean" and we avoid about 22 thousand tonnes of CO 2 emissions.

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Hera and General Electric together for energy recovery

We have installed a turbo expander at the R&M stations of Ducati's factory in Bologna. The goal is to recover electricity from the decompression process of methane gas. 

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Hergo Reti: the smart approach to emergency service and maintenance

More than 130 thousand emergency response reports involving 1,500 employees in 2019. More than 50 thousand emergency response operations in the first six months of 2020, in a local area that includes Emilia-Romagna, Triveneto and Marche.

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Hergoambiente, waste bin speaking

Our 300,000 waste bins are talking. How? Thanks to a "tag" that always tells us where they are, how they are working and if they have been emptied. Find out more about the projects of HergoAmbiente, Hera Group's "smart" system to support waste management services.

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Innovation takes flight and offers a variety of perspectives

Hera Group's drones are alternative and supplemental investigation tools to provide quality services to the areas we serve.

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Interactive financial statements and sustainability reports
The consolidated economic results at 31 December 2023 and the 2023 sustainability report were approved by the Board of Directors of the Hera Group on 26 March 2024

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