On December 3rd, the Seminar on corporate Digital Communications and the presentation of the fourteenth edition of the Webranking by Comprend awards took place in Milan.
On December 3rd, the Seminar on corporate Digital Communications and the presentation of the fourteenth edition of the Webranking by Comprend awards took place in Milan. The results of this study were also revealed on CorrierEconomia which annually assesses the quality of online corporate communications for major Italian companies based on capitalisation.
For the second year in a row Hera has ranked 4th despite an improved score compared with the previous year (84.6 points compared with 82.4 in the previous year). It is therefore only a step away from the podium, with a difference of only 1.3 points with respect to the company Snam that ranked third place and 5.1 points ahead of Generali, which ranked fifth place.
The ranking is considered within the industry as a stress test for listed Italian companies' online communication. This years' results have led to a greater commitment towards transparency and the desire to align with the European best practices.
Those that ranked the highest were Eni, Telecom and Snam: companies that are also recognised internationally.
Overall, the companies promoted (with a scoring greater than 50) are only 34% of the total. Among the multiutilities, Hera ranks first place.
The overall results of the 2015 Webranking, according to the press release accompanying the study, show that only some of the companies actually consider the corporate website as a key tool for communicating with and attracting investors; there is an increasing divide between companies that continue to invest in a corporate website as a simple archive of content and those that wish to create an effective means of communication.
Joakim Lundquist, founder of the company of the same name that has, for years, been following the Italian study said: "The companies that have improved the most are those driven by the need to be more competitive on the international market. Italy is showing a great deal of energy: companies are organising foreign roadshows more often, but credibility is still conveyed through the website in many ways".
The Italian edition, conducted by Comprend-Lundquist (digital division of Hallvarsson&Halvarsson) in collaboration with CorrierEconomia, this year examined 70 Italian companies listed on the stock exchange, while a further 800 companies were assessed internationally.