European circular economy package: Hera leads the way in the municipal waste management
While in Italy the transposition of the European Directives included in the “circular economy package” is underway, Hera once again leads the way for packaging recycling and landfill reduction, confirming that it is ahead of both European targets regarding municipal waste.
In the Group’s service area, the targets for landfill use have already been achieved (4.5% at the end of 2018 compared to the 2035 objective of not over 10%) while we are on track to reach the target for recycling of packaging (70% in 2017 compared to a target of 65% by 2025 and 70% by 2030). The service area is also on track to reach the overall target recycling rate (48% at the end of 2017 compared to the 2025 objective of 55%, 60% by 2030 and 65% by 2035). The data for these last two targets will be updated to 2018 in the coming months and as usual published in the “Tracking Waste” report.
Projects and collaborations with national and international networks for the circular economy
In October 2017, the Hera Group was the second Italian company to join the Ellen MacArthur Foundation’s prestigious international CE100 programme and immediately started a close collaboration relationship to implement the projects carried out to create shared value through activities inspired by the circular economy principles. In addition to large groups concentrated mainly in Europe, the United States and South America, the programme also includes institutions, universities, small and medium-sized enterprises, with the aim of promoting awareness of these issues, the exchange of experience, the launching of partnership projects and collaborations in the field of research and development. Through the Ellen MacArthur Foundation, the Group has the opportunity to increase the exchange of ideas with other members of the CE100 programme, to increase the creation of shared value and contribute to long-term sustainable development.
The main initiatives carried out in 2018 include:
- participation in the “New Plastics Economy Global Commitment”, to make the plastic supply chain more circular, to which this section of the Sustainability Report is dedicated;
- participation in the “Water White Paper” on the circularity of the use of water resources, a collaborative project of the Foundation coordinated by ARUP. Hera contributed to the definition of the theoretical framework described in the paper and presented some case studies, including the reuse of water from the IDAR purifier in Bologna (described in this Report) and the analysis report of water consumption (in the “we will” section of this Report). The case studies will be included in a collection being prepared. The white paper can be downloaded from the Completed Co. projects section of the Ellen MacArthur Foundation website;
- participation in the systemic initiative “Cities and Circular Economy for Food”, which analyses the circularity of the food supply chain in cities, from production, to waste prevention, to the enhancement of organic waste. Hera has contributed by presenting some case studies, in particular the biorefinery of Sant’Agata Bolognese and the application of quantity-based tariff in Ferrara, which has significantly increased the organic fraction collected. The city of Ferrara was mentioned in the report, which can be downloaded from the Foundation‘s website;
- the launch of a pitch at the 2018 Lisbon acceleration workshop on the circular economy in cities. The aim is to involve other cities and companies in the network and to explore the subject from a theoretical point of view with the Foundation, presenting Hera’s innovation activities in the field.
Hera is also among the promoters of the Circular Economy Network, a project promoted by the Sustainable Development Foundation and by a group of companies and associations involved in the transition to a circular economy. The significant events of 2018 include the thematic session at Ecomondo “The new European directives on waste and circular economy: indications for transposition” (6 November) and the conference held on 22 November at the Senate, in which the report on “Potential and obstacles for the circular economy in Italy” was presented and the best start-ups carrying out activities in the circular economy were awarded.
Moreover, since its foundation, Hera has been part of ICESP (Italian Circular Economy Stakeholder Platform), the Italian platform coordinated by ENEA that groups the main national players in the circular economy. ICESP is the only organization that represents Italy in the similar European platform ECESP (European Circular Economy Stakeholder Platform).
Ambitious targets to make the plastic supply chain more circular
Hera is one of the 250 companies worldwide, the only Italian multi-utility company that has signed the “New Plastics Economy Global Commitment” of the Ellen MacArthur Foundation, in collaboration with UN Environment, the United Nations Environment Programme. The Foundation’s initiative has the ultimate aim of tackling the problem of plastic pollution at the source and making the entire supply chain more circular: eliminating disposable products as much as possible, producing and using only recyclable, reusable or compostable packaging and promoting the use of recycled plastic. For this reason, the Foundation has created a global movement, involving all players in the supply chain, such as plastic packaging manufacturers and companies that use them to pack their products, large retailers, recycling companies, but also governments and investors.
Hera Group is committed to:
- increase by 2025 the amount of plastic collected in the municipalities served, by 30%;
- increase by 50% the amount of plastic sorted and recycled by the Group’s plants;
- increasing the plastic recycled by Aliplast by 70%.
Ambitious commitments, which are in the wake of a path started in 2016 with the acquisition of the Aliplast Group, leader in Italy in the recycling of plastic. The same targets were presented by Hera in the context of the “EU-wide pledging campaign for the uptake of recycled plastics”, the campaign promoted by the European Commission to accelerate the diffusion of recycled plastics and achieve the European target of 10 million tonnes of recycled plastic used for new products by 2025.
Achieving these targets will be possible only by continuing the efforts on the innovation front and by leveraging the Group’s industrial capacity, but also requires the fundamental contribution of citizens, in the framework of a logic geared towards- also on this front – encouraging reuse and recycling, thus extending as much as possible the average life of products and plastic materials.
A new waste tariff for 13% of the residents served by Hera in Emilia-Romagna
During 2018, Hera managed the first year of application of large-scale quantity-based tariff, overcoming the experimental phase and entering the “fully operational” phase, thanks to an integrated management of systems and processes that has allowed its effective and uniform application in all its aspects and phases, from customer management to the measurement of non-separate waste disposed of, and up to final invoicing. The new system is a fairer and more transparent way to finance waste management services and allows for the promotion of virtuous behaviour and participation in separate waste collection.
In particular, quantity-based tariff was applied for the first year in six municipalities of the area – Ferrara, Castelfranco Emilia, San Cesario sul Panaro, Bomporto, Bastiglia and Monte San Pietro – while in two municipalities, Budrio and San Giovanni in Marignano, quantity-based tariff was applied respectively for the third and second consecutive year. In all the municipalities activated in 2018, the quantity-based tariff was calibrated according to the needs and characteristics of the area, combining roadside bins equipped with disposal measurement, volume limiter on non-separate waste, containers equipped with user recognition system and door-to-door collection service. In the municipalities of Castelfranco Emilia, San Cesario sul Panaro, Bastiglia and Bomporto, the quantity-based tariff has been applied uniformly throughout the area, also thanks to a special joint control room that has enabled an effective and organic relationship between Hera and the Administrations involved. Invoicing for 2018 was calibrated on four quarterly instalments of advance payment for Ferrara and three quarterly instalments for the other municipalities, with an annual balance to be issued in 2019.
In Ferrara, quantity-based tariff took into account the complexity and needs of a large capital city. In 2018, communication initiatives continued to inform and involve citizens on the new collection and invoicing system, in particular, information on the new bill was published in newspapers and the Facebook page dedicated to “Assistance with separate collection” was set up. During the year, for the first time in a municipality using quantity-based tariff, the delivery of equipment was done directly at the Hera customer desk in Via Cesare Diana, to making the relationship with our customer direct and effective in all its phases.
During the year, Hera also undertook all the preparatory activities for the transition to quantity-based tariff, from 1 January 2019, in the municipalities of Marano sul Panaro, Spilamberto and Vignola (province of Modena), Dozza and Mordano (province of Bologna) and Coriano, Cattolica and Misano Adriatico (province of Rimini). The new tariff system will thus reach about 320,000 inhabitants in 2019, equal to 13% of the residents of Emilia-Romagna served by the Hera Group through the integrated management of municipal waste.
For these municipalities, the new quantity-based collection services have been activated and personal equipment for disposal has been distributed to all citizens and companies. For an effective and consistent introduction of the new tariff model and the new services, special control rooms have been set up jointly between Hera and the municipal administrations.
The necessary communication initiatives have also been taken to inform and involve users on how to introduce the new system. Notable communication initiatives implemented include:
- articles and press releases for the communication of first results;
- information meetings open to citizens and dedicated meetings for trade associations;
- setting up of additional information points to support citizens and distribution of information materials;
- sending home letters to explain the introduction of the quantity-based tariff to domestic and non-domestic users;
- systematic updating of the customer website/web with dedicated information for each municipality.
In the municipalities where the quantity-based tariff was applied in 2018, excellent results were achieved in terms of separate collection, exceeding 80%. This result is particularly significant for the municipality of Ferrara considering the size and complexity of the area concerned.
In the municipalities that will switch in 2019, the introduction of the new collection services has already led to significant increases in separate collection in 2018, albeit to a different extent due to the different timing of the start of services. The results of Dozza, Mordano, Spilamberto, Coriano and Misano are particularly noteworthy, where the percentage of separate waste exceeded 80% with significant increases compared to 2017. In all municipalities, however, there was a marked increase in the percentage of separate collection.
In the coming years, further municipalities served by Hera will gradually transition to quantity-based tariff (an additional 50 thousand residents will switch in January 2020), increasing the services for measuring non-separate waste and the application of the tariff according to the Group model, always in accordance with the provisions and guidelines defined by regulatory bodies.
Circular economy and separate waste collection: thanks to the commitment of Hera and residents, 93% of the separate waste collection was actually recovered in 2017
For the ninth consecutive year Hera published the “Tracking Waste” report, which transparently and completely certifies that the percentage of separate waste collection actually recovered by the company reached 93% in 2017, divided into 90% of material recycling and 10% of energy recovery that is obtained exclusively in the plastic and green waste sectors. The initiative regarded the main materials that are collected separately: green waste, paper, organic waste, glass, plastic, wood, iron and metals (aluminium, steel and tinplate packaging).
The report, that for the first time includes the entire Group, shows a recovery rate of 98% for green waste, 95% for paper, 92% for organic waste, 96% for glass, 71% for plastic, 99% for wood, 98% for iron and 92% for metal, and over 276 kg of separate waste per capita.
To produce this year’s report, 58 companies were analysed, that operate 71 first-destination waste plants. Thanks to them we have gone up the entire recovery chain, tracing the 170 final recovery plants managed by 162 companies that regenerated, renewed and entered into a circular economy cycle waste from separate waste collection, reinstating it in the production cycle in a circular economy perspective. Of these, 34 plants are in the Group’s service area.
The report also includes two sections on Hera’s initiatives for the circular economy, which summarize the main initiatives for recycling and reuse and for the circular economy and the Group’s commitments and results in relation to the European Commission’s objectives in terms of recycling and use of landfills. Lastly, for the first time this year, there is a section that allows users to view for each material the percentage collected separately and recycled, but also the portion still present in the non-separate waste, highlighting the important effort still to be made by all.
The report was presented at the international “Ecomondo 2018” event, and emphasizes how recovery is one of the key supply chains of the green economy. The circular economy of recovery, in fact, feeds 162 recovery facilities that employ a total of 20 thousand people and achieve a total turnover of over Euro 11 billion. To ensure maximum transparency and reliability of the data provided, the report was examined and entirely audited by DNV GL.
The extended contents of the project and further in-depth data can be found on the website www.gruppohera.it/report.
Separate waste collection in the old town centre of Bologna exceeds 60%.
The project for the city centre, consisting in the construction of underground mini drop-off points for glass and organic waste, and simultaneously starting door-to-door non-separate waste collection district by district, began at the end of 2014 in the former San Vitale neighbourhood, continued in June 2015 in the former Porto neighbourhood, in May 2017 in the former Saragozza neighbourhood, and in March 2018 in the former Santo Stefano neighbourhood. The businesses were also supervised to assess needs on the target services.
The project was delayed initially by the demanding requirements set by the Archaeological Superintendence, due to the need for continuous stratigraphic surveys and the relevant restrictions related to underground utilities, and subsequently for the inclusion of the project (3rd portion mini drop-off points and 3rd portion upgrade of large underground drop-off points) in a regional financing operation and therefore, before starting all the related activities, it had to wait for the completion of the authorization process.
Of the 140 mini drop-off points initially planned, a total of 109 were built below ground and 14 above. The lower number compared to the plan is due to the presence of underground utilities found after starting the work, which prevented the tanks from being installed.
During 2018, the transformation of the 15 large underground drop-off points of the historic centre was started, from the collection of non-separate waste to the collection of plastic for the 12 dual container drop-off points, and to the collection of paper/cardboard for the remaining 3 single points.
The entire municipality reached 52.2% in 2018 compared to 47.6% in the previous year while the entire old-town changed from 50.0% of 2017 to 61.8% in 2018. In the three neighbourhoods of the old-town with a collection system in place, separate waste collection is on average 63%. Checks on the quality of the organic and glass waste continue to be encouraging, with percentages of compliant materials around 90%. Lastly, the analyses on the quality of the plastic and cardboard of the large underground drop-off points, recently converted, show compliance values of more than 95%.
With Riciclandino we help the environment and schools
Riciclandino is a project that engages children and families in an environmental initiative that involves the part of a town’s residents that gravitate around school matters, in its role as an institution and a community of people. Under the project, the more separate waste collection is done, and the more waste is sent to drop-off points, the more points are obtained, giving the local school the opportunity to receive financial incentives. Families of students can use their Riciclandino Card to dispose of waste at drop-off points, obtaining a discount on their own bill, as per municipal regulations, and providing a matching incentive to their child’s school. The added value of the initiative is raising environmental awareness and sharing actions that create and strengthen the civic and social sense of the community.
In 2018, the project, which started in the 2010-2011 school year in Ravenna, involved 18 municipalities in the Ravenna area, and 22 municipalities in the Modena area, and Ferrara, for a total of 41 municipalities. It involved 392 schools and 74,600 students in the 2017-2018 school year. The participating schools were awarded prizes for their work, amounting to over Euro 103,400. In the framework of the project, over 1,437 tonnes of waste were taken to drop-off points by children and their families.
CiboAmico: 91,000 meals recovered in Hera’s canteens since the beginning of the project
Launched in 2009 with the support of Last Minute Market, a company of the University of Bologna that promotes environmental sustainability and the fight against waste, CiboAmico is a concrete action taken by our company to promote the development of the circular economy, linking different businesses of the area for a shared social responsibility, addressing a concrete help to the most needy. Currently there are 5 company canteens involved: Bologna, Granarolo dell’Emilia, Imola, Rimini and Ferrara The recovered meals are donated to non-profit organizations in the area that provide hospitality and daily care for people in need.
In 2018 alone, about 11,000 meals were recovered in favour of 5 local non-profit organizations that assist over 110 people daily, corresponding to about 5 tonnes of food for an economic value of over Euro 47,000. This also avoided the production of 4.8 tonnes of waste, corresponding to the capacity of more than 10 bins and the emission of almost 21 tonnes of CO2 into the environment. In addition, the waste of water, energy and land consumption that was necessary to pack those meals was avoided.
After 10 years from the start of the project around over 91,000 meals were donated overall for an overall economic value of about Euro 375,000. This avoided the production of 39 tonnes of waste (corresponding to about 86 bins) and the emission of almost 170 tonnes of CO2.
There are many partners of non-profit organizations in the area involved to ensure increasingly important results such as: Fraternità Opera di Padre Marella (OPM) and Associazione Arca in the Bologna area, Associazione Papa Giovanni XXIII (APG23) in Imola and Rimini and Associazione Viale K di Ferrara. In addition, there are many partner structures of the initiative where the consumption of recovered meals takes place: Pronto Soccorso Sociale of Bologna, Comunità Terapeutica of Cadriano, Comunità L’Arcobaleno of Quarto Inferiore, Pronta accoglienza adulti of Imola, Capanna of Betlemme di Rimini, Casa delle Donne, Casa Mambro and Mensa of via Gaetano Pesci in Ferrara.
At the end of 2017, Ciboamico also went beyond the confines of the company canteens to involve a city market. The initiative, created on the basis of a proposal of HeraLab Modena, is carried out with Consorzio del Mercato Albinelli and the collaboration of the Municipality of Modena and the non-profit organizations Porta Aperta and CEIS Group. While in the canteens the objective was the recovery of unconsumed meals, the collaboration between Hera and the Albinelli traders aims to avoid the waste of the fresh products that, at the end of the day, can be left over on the market stalls: food that is still perfectly edible but that, for various reasons, the next day could no longer be sold. Food recoveries from individual retailers takes place every Wednesday and Friday when the Mercato Albinelli is open, it is mainly bread and baked goods, and fresh fruit and vegetables. There is now a virtuous alternative for these products, which otherwise would be thrown away, thanks to the collaboration between the Municipality of Modena, the Hera Group and the market itself. Traders, in fact, can choose to donate their leftovers to Porta Aperta, so they can be used for the benefit of people in distress. In 2018, more than 2,000 kg of food was collected and reused by 21 operators who collaborated in the project. The Italian Bike Messenger (IBM) association is among the partners involved in the project, the headquarters of which is within the Mercato Albinelli and provides support for the delivery of surpluses.
FarmacoAmico: 46 thousand packets of pharmaceuticals not yet expired recovered
FarmacoAmico is the project promoted by Hera to collect medicines that have not yet expired and to create a charitable network in the local area. The pharmaceuticals, which must still have at least six months to go before their use-by dates and which have been properly stored, are thus reused by non-profit organizations that operate in local or decentralized cooperation projects. The goal is to prevent the production of waste, spreading good practices on the decrease of waste and supporting the organizations that help the weaker sections of society.
Launched in 2013, in Bologna, FarmacoAmico is jointly organized with Last Minute Market and currently involves 17 municipalities in Emilia-Romagna where there are about 1.2 million inhabitants (48% of the population served). The result is positive because, despite the Forlì and Forlimpopoli areas being no longer included, since they have switched to in-house management, the extensions in other municipalities have made it possible to almost achieve the goal we had set for ourselves (50% by 2019). It should be noted that the Non-profit organization of reference in the two areas mentioned, Comitato per la lotta della fame nel mondo, has not been excluded from the Last Minute Market network, but has been accredited as a beneficiary of second-level pharmaceuticals.
In 2018, in the areas mentioned above, about 46,000 packets of pharmaceuticals were sent for reuse (-14% on 2016 values, but +15% on a like-for-like basis) for a total value of over Euro 549 thousand (-18% on 2016 values, but +10% on a like-for-like basis). Despite the fact that impossibility of continuing the project in the areas of Forlì and Forlimpopoli has certainly negatively affected the total numbers of the initiative, the new activations during 2018 (ceramic district of Modena, Castel San Pietro Terme, Castenaso) and the upcoming activations in 2019, certainly confirm the growth of the project as a whole.
The project involved a total of 102 pharmacies and 27 not-for-profit organizations, some of which operate abroad, as well as several partners, institutions, trade and business associations, for a total of 31 parties involved.
Since the beginning of the project, more than 221,000 packets of pharmaceuticals with a total economic value of Euro 2.4 million have been collected and sent for reuse, corresponding to an equivalent saving for the National Health System.
In July 2018 Hera and Last Minute Market signed, with the Department of Health of the Emilia-Romagna Regional Government, a Protocol of Intent on the recovery of donated pharmaceuticals. In addition, we are adapting the Farmaco Amico project to the guidelines for recovery of pharmaceuticals proposed by the Emilia-Romagna Regional Government. This adjustment required, in some areas, short suspensions of the project’s operation, to allow the installation of the management software and training of pharmacists on its use. This activity, which has particularly affected the Modena and Ceramic District areas, has led in the very short term to a drop in results, and has made it possible to consolidate the foundations on which the entire Farmaco Amico project is based.
In the Bologna area, thanks to the initiative of Fondazione ANT, as part of the joint school-work experience courses, students from several high schools in the Bologna area attended lessons that introduced the FarmacoAmico project, and a 40-hour internship was then developed, in which the students worked to raise awareness among residents in a number of pharmacies that participated in the project.
Change the Ending is an ongoing success: 820 tonnes of bulky waste collected in 2018
The project, now in its fifth year of activity, makes it possible to intercept all objects in good condition otherwise to be disposed of as bulky waste and allow their reuse, thanks to a network of non-profit organizations spread throughout the area, giving a new life to the goods donated by citizens. The project is linked to the specific memorandum of understanding between Atersir and Hera on the management of bulky waste, developed in collaboration with Last Minute Market. The goods can be donated by residents to a circuit of non-profit organizations in Emilia-Romagna that collect bulky goods at their headquarters or door-to-door, using them for second-hand markets, using them in their offices or donating them to people in need. The collection of goods carried out by non-profit organizations is promoted through all of Hera Group’s communication tools, in particular through call centre operators, who offer users the possibility of donating bulky objects in good condition if they intend to dispose of them.
The initiative promotes good habits related to reuse and generates positive social effects thanks to the activities of the charitable associations involved, in line with Hera Group’s social responsibility and environmental protection principles. It also responds to current developments in environmental legislation, which aim to establish a management model based on the concepts of prevention and reuse.
At the end of 2018, 17 participating non-profit organizations were distributed throughout the Emilia-Romagna region served by Hera, ensuring coverage of all its main cities. In 2018, the associations received over 7,400 phone calls from residents willing to donate bulky goods and performed over 5,800 collections, for a total of about 188,000 items and about 820 tonnes collected, confirming results in line with the previous year despite the lack of contribution of the non-profit organisations of the Forlì area (due to the transition of the municipality to in-house management). The majority of the goods donated were dispatched to be reused, with an average percentage close to 70%: from January to December 2018 the project as a whole therefore made it possible to avoid a total of about 577 tonnes of bulky waste, achieving a result in line with the previous year with great savings to the benefit of the environment and lower charges for waste collection.
Recovery of used vegetable oils
During 2018, Hera Spa relaunched the project for the collection of vegetable oils, generating a virtuous case of “circular economy”. In fact, through an experimental framework agreement signed in November 2018 with Eni, all spent vegetable oil collected by Hera, once processed in affiliated plants, will be transported to Eni’s Bio-refinery in Porto Marghera (Venice) where it will be transformed into biodiesel. These 500,000 litres of diesel fuel will be used to power part of the compactors used for waste collection in the province of Modena. To further strengthen this collection service, during 2018 another 300 road containers were put into service, bringing the total number of containers in the area to 700, distributed over more than 100 municipalities for a population served of around 2.3 million inhabitants. The total collection of vegetable oil in 2018 amounts to 850 tonnes, of which about 400 from the collection centres and 450 from the road containers, but in 2019 the total collection will exceed 1000 tonnes, and be sent to Eni’s bio-refinery.
Recycled plastic to be used for the pipes of future network services
The Hera Group, thanks also to the expertise of its subsidiary Aliplast, the Italian leader in plastic treatment and recycling, is the first company in Italy to start an important experiment to use recycled, traced-origin plastic to build polyethylene pipelines. The first construction site, where the laying of the pipes has just been completed, concerns a total of one kilometre of electricity grid, partly in the area of Modena and partly in that of Imola. The second construction site, which will start in January, will involve two kilometres of sewage network in the municipality of Bellaria-Igea Marina (RN), thus bringing further added value to the plan to safeguard Rimini’s bathing area, the largest sewage restoration project ever carried out in Italy. For the development of pre-production and for laboratory tests, Hera has made use of the expertise of Idrotherm 2000, Italian excellence in the construction of pipes for network services: this has allowed Hera to obtain a multilayer polyethylene pipe with low environmental impact, at least 70% of which comes from recycled material without any cost increase and with identical technical performance. After this first phase, the new method of pipeline construction could be extended to other construction sites and, in the future, to other uses, thus making it possible to achieve important sustainability objectives. On the basis of the metres of new pipes that Hera lays on average over a year, the use of recycled plastic could in fact guarantee an estimated CO2 saving, for the electricity grid alone, of 126.6 tonnes, equal to the annual emissions of 95 medium-sized vehicles (assuming that each of them covers 10,000 km).
SCART®: the beautiful and useful side of waste
In 1998, Waste Recycling started up SCART®, an ecological and original project founded on the desire to restore life to the materials that become waste every day. SCART® is now a registered trademark in Italy and in Europe under which exclusive works and installations are 100% made of waste. Its goal is to encourage responsible behaviour versus environmental matters, offering new stimuli to create useful and artistic objects starting only and exclusively from waste as their raw material. As a result, sofas, armchairs, tables, chairs, lamps, drawers, games, musical instruments, clothing, and installations were made, but also scenery for shows and costumes. SCART® is an invitation to think of new styles of intelligent, creative and most importantly sustainable life.
Many initiatives at national and international level, such as the important conventions with the Academies of Fine Arts in Florence and Bologna, involve many students every year in seminars and workshops that are held at Waste Recycling’s SCART® workshop. These are artistic and training initiatives addressed to students and their topic is experimentation on the artistic use of industrial waste. Over the years SCART® has attended many national and international exhibitions. After Ravenna, Imola, Modena, Pisa, Udine and, after the stop in Bologna at Arte Fiera, in 2018 it’s Padua’s turn: the SCART exhibition – the “travelling exhibit” that inserts art in an original way in the virtuous path of circular economy – has reached the splendid setting of the Agora of the Altinate – San Gaetano cultural centre. The exhibit in Padua closes a particularly significant year in its history: SCART was founded 20 years ago with the intention of raising the curtain on the scenario of reuse and recovery of material, integrating and completing the mission of Waste Recycling, which has always been committed to the treatment and disposal of industrial waste.
“More trees in the city” if you go to the Hera Green Stations
After the great success of the “Get rid of bills. Give a tree to your city” campaign, in collaboration with the City of Modena we launched the “More trees in town” project, designed to promote urban forestry through the increased use to drop-off points or waste collection centres.
Thanks to this initiative, throughout 2018 Hera donated a tree to the city for every 50 new households in Modena that dispose of their separate waste at the drop-off points. The Municipality of Modena, according to its urban green projects, has focused the planting on the large green area of the Chinnici Park.
Thanks to the collaboration and commitment of citizens, the objective of the initiative has been achieved and by the end of 2018 more than 150 trees had been donated to the city, with the last plantings scheduled for February and March 2019.
The project was developed to encourage greater use of Hera drop-off points: this behaviour, in fact, is beneficial for the environment and for the appearance of city streets because it helps to reduce the phenomenon of waste abandonment and to increase the quantity and quality of separate waste collection, and it also translates into an economic advantage for citizens: the municipality grants users a discount on the TARI waste tax.
“More trees in town” has made it possible to improve air quality and mitigate the negative effects of climate change: each tree can capture 100 kg of CO2 annually. Once fully operational, the plants donated by Hera will be able to remove 15 tonnes of carbon dioxide from the air every year, which is equivalent to the amount produced by a car travelling 112,000 km.
Full details of the initiative are available at www.ilrifiutologo.it/alberimodena
In March 2019 the project will be extended to Ferrara.