What is Webranking?
Conducted annually by Hallvarsson & Halvarsson in collaboration with the Corriere della Sera, the Webranking survey assesses the online communication quality of the 100 most highly capitalised Italian companies on the Milan Stock Exchange and is Europe's most in-depth survey of its kind. Aspects analysed are corporate and financial functionality and information published on the English version of websites.
Every year, the survey is based on preliminary research that gathers the requirements and preferences expressed by over 571 professionals all over Europe (investors, analysts and financial journalists). A protocol containing the parameters for assessing websites is drawn up on this basis. This year, 127 criteria were defined, a third of which related to financial content.