Hera Group and Salesforce sign new staretgic agreement for an increasingly smarter management of customers
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For the seventeenth consecutive year, we are confirmed among the leading organisations for human resources management

We have once again been ranked among the best Italian companies for people management and development policies, obtaining the Top Employer certification for the seventeenth year running.
The award recognises the Hera Group’s strategic commitment to continuous learning and organisational wellbeing, in a landscape where career longevity, talent attraction and generational inclusion are increasingly critical.
With over 10,500 employees, 96% of whom are employed on permanent contracts, we distinguish ourselves through an HR model founded on flexible welfare, 360-degree wellbeing, professional growth, the enhancement of uniqueness and a strong cultural identity. Furthermore, our multi-business nature represents a significant benchmark on the national stage, offering diverse career paths and the opportunity to develop new skills within the same organisation.
For us, continuous training is a cornerstone of its ‘people strategy’: thanks to an annual investment of approximately €15 million, over 97% of employees participate in at least one training initiative, averaging 30 hours per capita. A central role is played by HerAcademy, our corporate university, which aims to support the energy, environmental, digital and technological transitions through innovative programmes and ongoing dialogue with academia.
On the welfare front, we allocate €23 million annually to its Hextra system, which involves 99% of the workforce. The scheme offers, among other opportunities, initiatives for parenting support, health and pension services, and programmes dedicated to psychological and financial wellbeing.
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Hera Group and Salesforce sign new staretgic agreement for an increasingly smarter management of customers
The Italian multiutility company signed an agreement with Salesforce aimed to ensure benefits not only to Herambiente's customers, thanks to new tools for relations with the company, but also to local area and communities, providing dedicated solutions to improve communications with public administrations. Positive effects expected also for the environment

The message from overseas arrives loud and clear: focusing on innovation and digitalisation means meeting customers' needs. This is evidenced by the new agreement signed by Hera Group and Salesforce, the global leader in CRM.
Herambiente, national leader and European benchmark in the waste treatment industry, selects Salesforce Sales Cloud to support its sales force with advanced sales applications, customer support, marketing and community management support, and other important management tools based on artificial intelligence and data analytics. The agreement just signed, in particular, aims to accompany the development and reinforcement of a big industrial reality such as Herambiente, providing increasingly innovative tools to better manage the relationship with its customers, who can rely on integrated services for taking on every type of waste. Herambiente treats 6.3 million tons of waste every year and nowadays is facing a growth path that new CRM applications can direct towards further efficiency and functionality objectives, by optimizing and harmonizing the processes of its various companies.
Moreover, the agreement includes other innovative tools that will allow Area Managers of Hera Group to manage relations with public administrations in a more flexible and collaborative way, in the interest of local communities and in line with the orientation of the Italian multiutility, historically oriented to team up with local territories.
Hera Group and Salesforce also agree on a common business concept, oriented for both companies to creating shared value. The two companies are committed to promoting renewable energy use: Hera electricity consumption is 100% offset by renewable sources which are equally used by Salesforce for two of its office buildings at global headquarters in San Francisco. All this means lower carbon emissions in support of the fight against climate change, a cause which both companies are particularly active and involved. Both Hera Group and Salesforce are members of CDP, formerly the Carbon Disclosure Project, non-profit organization that offers companies, countries, regions and cities, a system to measure, detect, manage and share information on their environmental impact at global level, with the aim of encouraging all parties to undertake sustainable development.