In the Lundquist Webranking 2020 report on digital communication, the multiutility enters the European ranking for the first time, ranking seventh, and confirms itself among the top ten in Italy distinguishing itself for the detailed vision of the company and its activities, as well as for completeness and transparency in the communication field
Again in 2020, for the tenth year running, the Hera Group has been included among the top ten Italian companies in online communication and this year, for the first time, it also appears in the top ten European ranking. The study, published today in Corriere Economia, is conducted by Lundquist and the Swedish company Comprend, the two expert digital communication companies that annually examine the corporate websites of major Italian companies listed on the stock exchange, evaluating their communication strategies on the web ina ranking at national and European level. This year, the survey includes122 companies.
In the 19th edition report, Hera placed 6th, in the category "5 Stars" in web communication, with a score of 82.2/100and ahead of large corporations such as Italgas, ERG, Mondadori and Intesa Sanpaolo. All results are available for viewing at this link. Among the strengths listed of the multi-utility company, the study names the detailed presentation of "Corporate Governance" and the "Careers" section, which are deemed particularly effective in communicating with the target audience.
The Group was also recognised for its excellent performance in terms of transparencyof digital communication, which earned the Group's admission for the first time into the European ranking (Top 500), straight in at seventh place. Not only that: this edition of Webranking also included the "Palmares" ranking, which lists all the best-performing companies in the field between 2011 and 2020: here theHera Group comes in fifth with three silver and four bronzes in ten years.
Regarding the question of sustainability, according to the study by Lundquist and Comprend, the Hera Group website offers "an interesting discussion dedicated to the importance of developing an Environmental, Social and Governance approach (ESG) in the financial sector, based on the results of dialogue with its stakeholders. Ample space is also given to sustainability issues within the section 'Investing in Hera', complete with links to pages for specific in-depth analysis".
The health crisis triggered by the Covid-19 virus has also put corporate communication to the test, both in terms of its ability to react to the emergency itself and to recalibrate its vision of business for the future. For both these abilities, the Hera Group has been mentioned by Lundquist as ranking among the companies "to follow" with its dedicated area "Together to overcome this time of crisis", which keeps users constantly updated on all the initiatives put in place by the multi-utility company aimed at its customers and employees.
Between the final phase of the lockdown and the first reopenings, the second edition of ".Trust" got well underway - Lundquist's research study which is actively focused on measuring how communication can generate trust and be an effective tool for business growth. This year, the Hera Group was mentioned (from among the 112 major Italian companies listed on the stock exchange that were analysed) in the section "Substance", which evaluates the ability to provide a unified view of the company and its purpose.
