Shared Value

For the Hera Group, the creation of shared value is the result of a holistic approach linked to all those activities and business projects that generate economic margins but at the same time respond to the new challenges imposed by the "global agenda", ie the "call to action" imposed by regulations, from international to local, which indicate the new direction of sustainability.

Creating shared value requires the analysis and redefinition of the company's strategies and plans, so as to incorporate social and environmental needs into our business.

This represents a new challenge, to identify new development and evolution areas for our products and services. 

"Companies can create shared value through policies and practices that enhance their competitive advantage while simultaneously addressing society's new challenges and the social and environmental needs of the communities in which they sell and operate. Porter and Kramer."

How we create Shared Value 

Hera Group creates shared value in all its activities that generate operating margins and meet the objectives of the UN’s 2030 Global Agenda.

Our strategic approach identifies 3 change drivers and nine impact areas, each with concrete commitments and targets.  

In turn, they are all linked to the 11 Goals of the Un’s 2030 Global agenda and to Hera's objectives for sustainable development that we have identified as priorities for our businesses. 

The relationship between Csr and Csv 

Since 2016, Hera's approach to Corporate Social Responsibility (Csr) and sustainability has added the perspective of shared value (Csv) to the already planned integration of sustainability in the Group's strategy and business activities since its establishment.

Therefore, since 2016, Hera Group's approach to sustainability integrates Csr with the Csv perspective and results in activities and projects that:

• improve its environmental and social sustainability performance mainly related to the managed businesses (also, but not only, in relation to the law and sector regulations) - Csr;
• generate operating margins by responding to the priorities of the "Global agenda" - Csv.

In 2023, the Hera Group invested around 558.4 million euros in initiatives and projects aimed at creating shared value. These investments represent 68.5% of the total investments made by the Hera Group.

The importance of our relationship with the local area

Being rooted in our local areas is one of our distinctive traits. We have always been committed to cultivating a long-term relationship and a tangible environmental and social impact with citizens, organizations, customers, and institutions. 
We collaborate with local organizations with tools to listening and engage, to implement initiatives that increase the benefits for society and the environment. We know that the best projects are those that pool energy to build the future together. 

We count on involving people

We create awareness-raising tools and initiatives to encourage positive behaviour. For example, to discourage sting resources, to recover material, and workshops to promote innovation and sustainability.