TESTATA Workshop

Workshop

GroupWorking at Hera GroupHeracademyInitiativesWorkshopWorkshop - Markets & Technology: a new interplay between customer experience and growth

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Workshop 2016

Workshop - Markets & Technology: a new interplay between customer experience and growth

A comparison between studies and empirical experiences
Bologna, Spazio Hera, viale Carlo Berti Pichat 2/4, 5 December 2016

THE PROGRAMME

14.00 Participants' registration

14.30 Opening of the workshop
Tomaso Tommasi di Vignano PCEO of Hera Group; Chairman of the HerAcademy Coordination Committee

14.45 Explanation of the background paper
Technological trajectories and consumer behaviour: between inertia and drive for change
Maurizio Sobrero
Professor of the Department of Corporate Sciences, University of Bologna

15.15
2030 Macrotrends Horizon Project: "The Technological Dimension" and "The World of Business, Work and Consumers"
Enrico Sassoon
Managing Director, Harvard Business Review Italia
Andrea Granelli
Founder of Kanso and Chairman of the Olivetti Historical Archive
Stefano Lorenzi
Chief Executive Officer, L&A Consulting

16.00
Innovate to compete
Alberto Marchi 
Senior Partner McKinsey & Company

16.45 Round Table
A comparison between studies and empirical experiences
moderated by:
Enrico Sassoon
Managing Director, Harvard Business Review Italia
in attendance:
Chiara Orsingher
Professor of the Department of Corporate Sciences, University of Bologna 
Ugo Loser 
Managing Director, Arca Fondi SGR
Pietro Maranzana
Chief Commercial Officer, Sky Italia
Cristian Fabbri
Group Market Manager, Hera Group

18.00 Closure of the workshop
Stefano Venier 
CEO, Hera Group

Note: Permanent Coffee Station and aperitif at the end of the workshop

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