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GroupSustainabilityVedoHeraVedohera N° 2 - 29 april 2019"Più alberi in città" (More trees in town) in Ferrara through the use of waste collection centres

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"Più alberi in città" (More trees in town) in Ferrara through the use of waste collection centres

"Più alberi in città" (More trees in town) in Ferrara through the use of waste collection centres


Attention to the environment is at the centre of “Più alberi in città”, the project promoted by the Hera Group in collaboration with the Town Council of Ferrara, with the aim of planting 70 new trees through the active engagement of the public. How? Simply through a broader use of the waste collection centres by the inhabitants of Ferrara. In fact, through this project, for the entire year of 2019, Hera will donate a tree for every 50 new household users that deliver their separate waste to the waste collection centres.

Once this target has been reached, the plants donated by Hera will remove from the air 7 tonnes of carbon dioxide per year, which is equivalent to that emitted by a car travelling over 50,000 km, with evident benefits for the air quality and mitigation of the negative effects of climate change.

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