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New life for bulky waste with the project "Change the ending"

New life for bulky waste with the project "Change the ending"
New life for bulky waste with the project "Change the ending"
23/06/2014

3 March this year saw the start of the new Hera project "Change the ending", set up in collaboration with Last Minute Market and local no-profit organisations.

3 March this year saw the start of the new Hera project "Change the ending", set up in collaboration with Last Minute Market and local no-profit organisations. The aim of Change the ending is to give new life to objects that can still be used and promote a virtuous, fair circuit of reuse. Over the past 3 years, from 2011 to 2013, Hera Customer Service has received more than 215,000 requests for home collection, resulting in the accumulation of no fewer than 145,000 metric tons of bulky waste, large domestic appliances, PCs, TVs and fridges.

With Change the ending, some of these goods could have been saved from disposal and reused. When citizens call the Customer Service toll free phone line on 800.999.500 to request home collection of bulky waste, they are now given contact details for no-profit organisations locally who have offered to reuse the goods if these are still in good condition. These partner organisations will pick up the goods with their regular service, details of which are provided on the dedicated website  www.gruppohera.it/cambiailfinale.Citizens will arrange collection or delivery of the bulky waste in question directly with these associations. It will also be possible to donate to these no-profit organisations those articles of everyday use (e.g. ornaments, books, glassware…) that are often erroneously thrown out as non-separate waste. Should the goods, on the other hand, no longer be fit for reuse, Hera Customer Service will provide instructions for delivery to the nearest drop-off point or arrange for free collection where available.

For the moment, 15 associations have joined the project, in the 109 municipalities where this new service is currently up and running. This initiative by Hera is in line with the most recent environmental legislation, which prioritises prevention of waste and its reuse, therefore calling for a cultural change and a new approach to the old concepts of consumption and disposal. Moreover, with this project Hera intends to promote the work carried out by those no-profit organisations that recuperate articles no longer used by citizens, for reuse with any necessary regeneration and, as a consequence, bring about positive effects on society. The initiative also helps to empower and support the disadvantaged people employed almost exclusively by these organisations, in accordance with agreements stipulated with the municipal authorities, health services, legal authorities and counselling/assistance centres for the employment of the disadvantaged thanks to, for example, work grants, training internships and re-entry into employment.

 
 
 
Sustainability and Shared value
 
Sostenibilità e Valore condiviso
 
 
REINVENTING THE CITY
 
REINVENTING THE CITY Regenerating resources to move to a society based on the circular economy
 
 
Together we can make the difference!
 
Insieme facciamo la differenza!