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Separate organic waste collection: a limitless resource

Proper waste separation is not just simple, it can transform waste into a resource of unlimited opportunities. Representing some 10% of our daily waste, it is now the focus of a new awareness campaign.á

Following the success of the campaign on the proper disposal of plastic, Hera now turns its attention to food scraps, underlining the fact that sorting different waste types is simple, giving citizens the opportunity to really make a difference. And if there are any doubts, there's always - as the campaign points out - the Rifiutologo, the Hera-developed app that provides disposal information on every type of material.

Separate waste collection is important but is not, on its own, enough. Because what really makes the difference is separating properly. This, then, is the message behind the Hera Group's latest awareness campaign, which aims to demonstrate that we can take separation to a point where waste is actually transformed into precious resources.

Separate organic waste collection, in fact, allows the creation of precious natural compost. But that's not all. Not everyone is aware that reusing food scraps can offer much more. It's a way of closing a circle that begins with local families and feeds back to local people and local land, in keeping with the principles of the circular economy. And because we're talking about organic materials, the cycle just keeps on going; that's why, together, we can make organic waste a limitless resource.

Following just a few simple - yet essential - rules ensures high quality separate collection, transforming waste into a reusable resource:

  • only place organic waste in compostable or paper bags
  • make sure waste does not contain any wrapping/packaging, as highlighted by the new Hera campaign logo, an apple peel without any cling film or other foreign bodies.

Moreover, the peel symbolises infinity, indicating the infinite potential offered by properly separated food scraps.

Separate organic waste collection: a limitless resource
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