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June 2018
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Style and identity

Manuale di stile: elementi costitutivi dell'identità aziendale

The Style Manual groups together all those elements of visual identity that are representative of the company in all forms of corporate identity.

Managing the corporate image of a company requires a strategic integrated communications project. Image is vital to the way a company presents itself and its continuous tweaking and adaptation is therefore essential.
A ‘Style Manual’ therefore not only covers what can commonly be defined as “corporate image”, but also the “guiding language’ that a company applies. This conveys a value added to all of the company’s activities, not just because it connects them together, but because it contributes to strengthening the social meaning of a company, attracting more attention.
The aim of a “Style Manual” is not only to identify standard graphic/functional elements, but to lay down criteria and rules for the application of visual identity elements. The Manual therefore constitutes an integrated communications tool designed to establish the modus operandi in terms of the company’s image.


A style and identity manual
The 2005 ‘Visual Identity Manual’ outlined the importance of the systematic application of company logos in all their forms, in multiple expressions of their multi-purpose nature. The Style Manual was introduced in 2007 with the aim of defining the ‘style’ and ‘identity’ features necessary to be able to transmit an integrated and singular Hera Group image. Two specific areas of analysis were examined.

The essential elements of a corporate image
This sectionbrings together, classifies and identifies the uses of all style elements that contribute to defining the ‘look’ and identity of company printed material: paper/print formats/lettering and layout models/colours/layout of logo/Hera Group logotype.

Identity system relating to printed company materials
The overlap between client, employee and business relations is such that they require a consistent style and identity. This section outlines a number of application models relating to forms, printed materials and information materials used in communications with clients and employees: company headed paper/service announcements/series of editorial publications on the plants/internal communications/commercial materials and contract forms/printed materials for clients/general information/corporate communications.

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  • Images from the style manual
    Some images from the style manual
  • Images from the style manual
    Images from the style manual
  • Images from the style manual
    Some images of the style manual
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