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ADVERTISING

Doing good is what we do best

The 2010 campaign, Doing good is what we do best
 

The campaign, developed for Hera Group by Anna Maria Testa, is dedicated to sustainability and aims to raise awareness of corporate social responsibility and the focus on safeguarding resources, through imagery.

Traces of man’s actions are to be found in the environment. If such traces relate to a positive deed, this will be evident from the trace itself. Just as the tree, shaped like an open hand, tells of man's loving gesture in taking care of his world. A gesture that is at the same time simple and fundamental, that our Group fulfils on a daily basis in all its activities. It is the gesture of sustainability, which is the focus of Hera's new communications campaign developed to raise local awareness of Hera's commitment to improving their world and, above all, the world that will nurture future generations. “Doing good is what we do best”, goes the company’s slogan. Thus a clear message, accompanied by an implicit assumption of responsibility. Doing the right things is not enough; things need to be done to the best of our abilities and, in any case, better than anyone else: save resources, reclaim the reclaimable, increase the quantity and quality of recycled waste and minimise waste. It is this commitment to improvement that leads the man in the image to identify himself in the skyward opening, through which the tree in turn stretches towards the sky, inviting the small bird - representing our future - to calmly take flight.

Page updated 27 September 2010

 
 
2018 Economic results - Comments of the President
 
Risultati economici 2018 - Il commento del Presidente
 
 
2017 SR: Shared value
 
Valore condiviso al centro del bilancio di sostenibilità 2017
 
 
Sustainability in Hera
 
Un bilancio di sostenibilità a valore condiviso 2016